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"I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.

Editor: Chen Yang Cai Zhongcheng Fang CunfangMaotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.

The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.Maotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.